Brand recognition game

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It often indicates a user profile. Moreover, including the logo, name, and tagline of the brand in the packaging improves retention. Even the smallest of initiatives like including a bookmark when a customer purchases a book can have a huge positive impact. Personalised packaging seems like a gift for the customers.

Customers always appreciate when asked for product reviews as it makes them feel like their opinions are valued. Brands that recognise the value of human interactions succeed in enhancing their recognition in the market. This is achieved when the right audience is targeted such that they relate with the product or services offered. Even advertisements that can inspire a dialogue leaves an impact on the minds of the customers.

Marketing experts estimate that an American sees 4, to 10, ads every day. Brand recognition and brand recall both fall under the umbrella of brand awareness. Brand recall is sometimes referred to as unaided or spontaneous recall while brand recognition is referred to as aided recall. Moreover, brand recognition is not about the customer remembering the brand name rather about the customer recognising the brand when presented at the point of sale.

Whereas, brand recall refers to how well a customer can recall the brand from their memory when prompted by a product category. Did we miss something? Come on! Tell us what you think of our article on brand recognition in the comments section. An entrepreneur with a background in management, looking for opportunities to learn and grow every day.

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